Greg Damiani
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Instacart Brand and Seasonal Campaigns

Instacart Credit Card holders get cash back on everyday purchases, and that feels pretty amazing.

And with Cashé, the fragrance from Instacart, you can smell as good as Cash Back feels.

We released Cashé with an exclusive drop of 1000 bottles, and let our Instacart Credit Card holders know first.

Working alongside iconic fashion photographer Michelle Watt, we brought haute coutour to the grocery aisle with a full campaign that subverts the designer fragrance industry and delivers a bespoke experience to our cherished cardholders.

AD & Concept: Greg Damiani
ACD CW & Concept: Missy Kockos
CD: Adam Côté
Producer: Justine Mar
Photographer: Michelle Watt

Instacart Brand and Seasonal Campaigns

Art Direction for various campaigns at Instacart to drive growth and deliver on our brand pillars of vivid, craveable, and delightful

 

Instacart Lists Photography

Photography used in product and across brand campaigns to highlight different bespoke categories in our product

Photographer: Arturo Olivia Pedroza
Food Stylist: Fanny Pan
Prop Stylist: Anna Raben
Producer: Tiffany Han

 

Holiday Feast

Holiday campaign photography highlighting partner CPG brands used in across marketing materials and in product

Photographer: Arturo Olivia Pedroza
Food Stylist: Fanny Pan
Prop Stylist: Anna Raben
Producer: Tiffany Han, Emily Sarale

 

Sideline snacks

Everything you need for the big game featuring products from beloved CPG brands

Photographer: Arturo Olivia Pedroza
Food Stylist: Fanny Pan
Prop Stylist: Anna Raben
Producer: Tiffany Han, Emily Sarale